Alcohol TV Ads Linked to Underage Drinking

Although tobacco firms voluntarily ceased advertising cigarettes on TV in the late 1960s, the drinks industry has never regulated the television advertising of alcoholic beverages. To what extent does this advertising influence young people’s decision to drink? Researchers from the Geisel School of Medicine at Dartmouth in Lebanon, NH, investigate in a new study published in JAMA Pediatrics.

The study background explains that alcohol is the drug most commonly used by young people. In 2013, 66.2% of American high school students reported trying alcohol, with 34.9% using alcohol in the past month and 20.8% reporting recent binge drinking.

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