Celebrities in Drug Ads Don’t Influence Consumers

With an increasing number of stars appearing in drug and disease-specific adverts, including Brooke Shields and Jessica Simpson, do consumers really trust those who make money from endorsing prescription-drugs?

New research published in the latest issue of the International Journal of Pharmaceutical and Healthcare Marketing has found that it is the personal relevance of the adverts, not the celebrity selling them, that has an impact on what consumers actually buy. 

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