Psychiatry Advisor Social Media Survey 2014
Psychiatry Advisor's 2014 Social Media Survey
Find out how psychiatrists and other mental health professionals are using social media.
How do mental health professionals use social media?
Overall, social media was used mostly for personal purposes. But nearly 40% of respondents said they used social media for both business and personal reasons.
Most popular social media services
While LinkedIn and Google+ were the social networks users most favored for business purposes, Facebook was the overwhelming favorite for social purposes, followed in second by YouTube.
MHPs Facebook usage frequency
Facebook was the social media service users were most likely to use more than once per day (20%), followed by Google+ (12%). Relatively few respondents said they use Instagram, Pinterest, LinkedIn, Sermo, Doximity or YouTube multiple times per day.
MHPs Google+ usage frequency
Google+ was the fourth most popular social media service after Facebook, LinkedIn, and YouTube, but ranked second behind Facebook in terms of frequency of use.
MHPs Twitter usage frequency
Those who reported using Twitter did so most commonly on a weekly basis.
MHPs YouTube usage frequency
For those who reported using YouTube, weekly and monthly usage was more common than daily.
MHPs Pinterest usage frequency
Among the 31% who reported using Pinterest, most who do so said they use the service on a weekly to monthly basis.
MHPs Instagram usage frequency
Overall, only 30% of those surveyed said they used Instagram, but the majority of those who did, used it on a monthly basis.
MHPs LinkedIn usage frequency
Among the approximately 65% of respondents who reported using LinkedIn, those who did, were most likely to do so on a weekly and monthly basis.
MHPs Doximity usage frequency
The majority of those surveyed do not use Doximity.
Do MHPs use social media for information about products and services?
While about two-thirds of participants (66%) said they used social media in some manner for information, more than a third rarely or never do so.
What social media sites do MHPs use to share clinical news with colleagues?
Facebook and LinkedIn are the two most popular social media sites for sharing clinical news and information.
Do MHPs believe social media helps their career?
Nearly a third of respondents said using social media to advance their career does not apply.
Will social media use increase in 2015?
While nearly half of MHPs said they anticipate using social media more in the new year, about a third were not sure.
How do psychiatrists and other mental health professionals use social media? Do you suffer from fear of missing out — also known as FOMO — wondering if your colleagues are getting more out of social media websites than you?
Could you advance your career if you networked on LinkedIn? Might you attract more patients by promoting your practice on Facebook? Be the first person to know about new studies relevant to psychiatric disorders by keeping tabs on Twitter?
Psychiatry Advisor’s Social Media Survey attempts to answer those questions. Overall, 152 psychiatrists, physician assistants, and nurse practitioners responded to our survey in August and September 2014, answering questions about how they used eight well-known social media services: Facebook, Google+, Twitter, YouTube, Pinterest, Instagram, LinkedIn, and Doximity.
The results are in: While just under 10% of respondents reported using some form of social media for business only, 50% said they used it for personal use. However, nearly 40% reported using social media for both business and personal reasons.
A note about respondent demographics: Women were overrepresented, making up more than two-thirds (67%) of respondents. In terms of age, those aged 45 to 64 years accounted for the majority (56%) of participants, with those aged 35 to 44 years making up another 21%.
Just under half of respondents worked in office practices (45%), followed by clinics within a hospital (20%), hospitals (19%) or standalone clinics (12%), or walk-in/ambulatory settings (4%).
Not every participant answered every question. We have indicated total number of respondents for each area addressed. Numbers may not add up to 100% due to rounding.
This is the first installment of Pulse Point, our new crowdsourced feature that aims to bring you easy to absorb visual insights on the latest trends among your clinician peers.
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